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September 30, 2008

Publishing leaving print

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I got this from TrendWatch this morning. If you do not get their free e-letter, it's pretty good. Their full service is quite expensive, but the data is unique and excellent.

Regardless, this is yet another voice crying that publishing as we know it is dead. I still have a hard time seeing people curling up with an e-book under a throw in the soft chair by the window while the blizzard rages outside the window. But then, as I often mentioned in class, almost two-thirds of the United States population is functionally illiterate -- i.e. reading at a fifth grade level or less. This is clearly something we need to think about.

I would be surprised if digital delivery became as cheap and easy to use as a paperback. I know that a movie is not nearly as good as a book, but maybe that's my history talking. Whaddaya think?

Fast Fact #324Magazine Publishers' Software Expenditures Expected to Drop by Nearly 30%March 14, 2006

THE FACTS
The 2005/2006 TWGA Publishing Demographic Atlas estimates that magazine publishers will spend $8,943 on software, a 28.3% decrease from last year's estimate.

WHY SHOULD YOU CARE?
The early 2000s saw a wholesale transition from outsourced to insourced prepress on the part of magazine publishers. That transition is largely finished, which accounts for some of the current and anticipated downturn in software spending. However, another big reason for the decline in software spending is that publishers are now turning to other media-the Web, mobile devices, podcasting, etc. These new initiatives don't often require "software" spending per se (Web site programming isn't really a software expense), and more "esoteric" publishing tasks like back-end development for mobile device publishing are often best outsourced. Publishers have made no bones about their drive into new media development, and the impact this will have on "traditional" prepress spending remains to be seen.

Please Note: Editors are welcome to publish Fast Fact information - we only ask that you credit TrendWatch Graphic Arts. You can reach Judie Ryer via e-mail at jryer@trendwatchgraphicarts.com